Communication methods

Paid personal communication

For paid personal communication there are several types, retail salespeople, E-mail, Direct Mail and lastly M-commerce.

Retail Salespeople
NewUrbanMale(NUM) uses some of the above methods such as retail salespeople and E-mail. As we all know all NUM shops have their own retail salespeople to assist customers when shopping. This way is also known as personal selling process whereby the NUM staffs would satisfy customer's needs through face to face exchange of information. This can be done when for example, a customer comes into a NUM shop and ask if the shirt he desired has his size. The NUM staff would actually check for the customer on the spot and interact with the customer, unlike shopping in a virtual store where a customer must statisfy his or her own need by searching him or herself.

E-mail
Another paid personal communication method NUM uses would be via E-mail. NUM is actually technological savvy and they uses E-mailing to inform their customers of their updates. NUM actually has a fan page in the social website Facebook. Customers can receive their updates via E-mail if he likes the fab page or join their social network. In a way, NUM will be able to filter more loyal customers from less loyal customers because a loyal customer would most probably join their network and when NUM sends him the update on their merchandise, the loyal customer would be the first few to know and would be more likely to buy as compared to less a loyal customer.


Unpaid Personal Communication

Word of mouth
New Urban Male uses word-of-mouth to communicate to their consumers. People who shopped at New Urban Male will share with their friends and family about their shopping experience there. It can be favorable or detrimental and the result is affected by several factors.
The level of customer service can leave a lasting and strong impression on a customer. Good customer services provided by a service provider often ends with favorable word-of-mouth. Consumers will go on to tell of their shopping experience which will give a good impression of the brand New Urban Male to other potential customers and also increase the loyalty of a customer both which encourages more profit for the company.
Bad customer services can often end up with a detrimental word-of-mouth. Customers go around telling consumers of their bad experiences at New Urban Male and thus leaving other potential customer not willing to patronize from New Urban Male.
An example of good word of mouth can be when a consumer who has bought a NUM product and after using the product for a long time, the product still in a good quality. The consumer will tell his friends/family that the product is good and vice-versa.

Social Shopping
Social shopping is a communication strategy in which consumers use internet to engage in the shopping process by exchanging preferences, thoughts and opinions. NUM has their own e-commerce, a website which features their products and where customers can do their online shopping. Their customers can show their friends the product which they are interested in buying through the website and ask for their opinion and views on the design and color of the product. There are forums which features models who are wearing NUM’s products a brief description on the items and the price of it. People can comment on the page sharing their views about the article.
There are benefits for retailers who engage in this strategy. It helps generate revenue not only from advertising and click through but also by sharing information about their users with retailers. An example would be when NUM’s customer registers online for an account in order to purchase their product. Information such as age and location of stay can be recorded through the website which NUM can use to better serve their customers and.