New Urban Male also known as "Num". Their target market would be the fashion-conscious individual with an approximately age ranging from 19 to 25 years who would pursue the unique selection of fashion clothing.
NUM has differeniated into 3 different categories comprising of
They are the leading fashion apparel specialty store locating in the middle market mall such as cathay cineleisure and the Heeren. New Urban Male aso carry wide selection of over 40 labels from the trendy Havaianas to AussieBum which has a celebrity following such as David Beckham. They also introduce their own private brand to satisfy the needs of the customer.
The competitive advantage that Num has is they introduce their own range of NUM Tees,Dry-fit Tees and Party Tanks. The Tees that they introduce has attractive tongue-in-cheek logan which draws many attention from the public. New Urban Male also created our very own Singapore Sling to carry the tank top over your shoulders.
Num isalso the first companies who started as an online shopping portal and establish the first retail store outlet at Heeren when they start to get popular. Till now, they are still one of the most popular and exciting stores for many to visit.
NUM has differeniated into 3 different categories comprising of
New Urban Male
NUM flip flops
NewUrban Male Premium
They are the leading fashion apparel specialty store locating in the middle market mall such as cathay cineleisure and the Heeren. New Urban Male aso carry wide selection of over 40 labels from the trendy Havaianas to AussieBum which has a celebrity following such as David Beckham. They also introduce their own private brand to satisfy the needs of the customer.
The competitive advantage that Num has is they introduce their own range of NUM Tees,Dry-fit Tees and Party Tanks. The Tees that they introduce has attractive tongue-in-cheek logan which draws many attention from the public. New Urban Male also created our very own Singapore Sling to carry the tank top over your shoulders.
Tongue-in-cheeck slogans
This is a a special collabration with Avenue Q one of the hottest show in London. Num is the first singapore fashion label to work with Avenue Q and design out the cheeky tagline Tees which attract many attention from the public. Examples of the taglines are "I am not wearing underwear today" and "The Internet is for Porn".
Our very own "Singapore Sling"
Num isalso the first companies who started as an online shopping portal and establish the first retail store outlet at Heeren when they start to get popular. Till now, they are still one of the most popular and exciting stores for many to visit.
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