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Saturday, May 15, 2010




  • NewUrbanMale(NUM) provides fashionable wear ranging from T shirts, party tanks, pants
  • Not only that, NUM also offers other sports items like Dragonboat Paddles, sun-tanning oil, bags
  • Example of their Tshirts (below)
  • Examples of their Party tanks(top right)
  • NUM offers alot of varieties and assortment of clothing.
  1. Sports series: 25 assortments
  2. country series : 16 assortments
  3. Mr series:17 assortments
  4. flag series10 assortments
  5. estate series 12 assortments
  • Challenges faced by NUM would be potential retail competitors that sell sports wear.
  • To name some: Ripcurl, Addidas, Billabong
  • Pricing issues may also be a challenge to NUM as some people may feel that the price is not reasonable.


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