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- NewUrbanMale(NUM) provides fashionable wear ranging from T shirts, party tanks, pants
- Not only that, NUM also offers other sports items like Dragonboat Paddles, sun-tanning oil, bags
- Example of their Tshirts (below)
- Examples of their Party tanks(top right)
- NUM offers alot of varieties and assortment of clothing.
- Sports series: 25 assortments
- country series : 16 assortments
- Mr series:17 assortments
- flag series10 assortments
- estate series 12 assortments
- Challenges faced by NUM would be potential retail competitors that sell sports wear.
- To name some: Ripcurl, Addidas, Billabong
- Pricing issues may also be a challenge to NUM as some people may feel that the price is not reasonable.
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