• NewUrbanMale(NUM) provides fashionable wear ranging from T shirts, party tanks, pants
  
• Not only that, NUM also offers other sports items like Dragonboat Paddles, sun-tanning oil, bags
  
• Example of their Tshirts (below)
• Examples of their Party tanks(top right)
• NUM offers alot of varieties and assortment of clothing.
  

1. Sports series: 25 assortments
   
2. country series : 16 assortments
   
3. Mr series:17 assortments
   
4. flag series10 assortments
   
5. estate series 12 assortments

• Challenges faced by NUM would be potential retail competitors that sell sports wear.
  
• To name some: Ripcurl, Addidas, Billabong
• Pricing issues may also be a challenge to NUM as some people may feel that the price is not reasonable.